Capcom establishes Mobile Business Division, planning Mega Man, Monster Hunter...
CAPCOM新设移动设备事业管理部门扩大市场
CAPCOM今天(4月1日)公布为了改革移动设备事业,将新设“移动设备事业管理”部门,来积极展开自社的人气作品,目标在日本国内外都取得反响,并且对于CAPCOM集团来说,这也是推进强化亚洲市场的新移动设备战略。
移动设备游戏市场在各国经济发展与智能机爆发性普及的现在,预计在2019年时可达到374亿美元(2015年为275亿美元)。因此为了能继续为玩家提供具有魅力的作品,实现伴随市场成长扩大事业这一目的而新设了上述部门。将以往推进独自战略的“CAPCOM品牌”与“Beeline品牌”整合,集结开发与运营经验,活用自社内容打造的作品来扩充国内外市场。
伴随新组织设立,日本国内股份有限公司Beeline Interactive Japan将从今天起更名为股份有限公司Capcom Mobile。
2016年度预定配信活用《怪物猎人》《战国BASARA》《洛克人》等人气IP的4款手游作品。
SIE(原SCE)也于不久前刚刚公布将设立新公司“股份有限公司Forward Works”,以在日益扩大的智能移动设备市场展开新服务事业(点击这里查看)。手机游戏市场现在真的是一块很香的大饼,大家熟悉的各游戏厂商今后推出的手机平台游戏也会越来越多,你们都经常玩手游吗?对于原人气家用平台作品一个个变成手游这件事怎么看呢?

Capcom Reorganizes Mobile Business; Plans to Aggressively Release Titles Utilizing its IP
Capcom today announced it has established a "Mobile Business Division" with the purpose of reorganizing its mobile operations. This division aims to produce hit titles both domestically and abroad by aggressively utilizing the company's popular IP. Overall, the Capcom Group will strengthen licensed content in Asia in accordance with their new mobile strategy.
With international economic growth and the explosive spread of smartphones as a backdrop, the mobile games market is expected to rapidly grow: from $27.5 billion in 2015 to $37.4 billion in 2019 globally. Mobile content is a driver of growth in the game market as well as an important factor in Capcom's growth strategy.
Under these circumstances, Capcom established its "Mobile Business Division" in order to grow its business in-step with the market and continue offering exciting content. The integration of the Beeline and Capcom brands—which had pursued individual strategies up to this point—joins the development and operational knowhow of each into the new division. Additionally, this allows for fast decision making in rolling out titles that utilize Capcom IP across the globe. In accordance with the division's establishment, Beeline Interactive Japan has been renamed Capcom Mobile.
Further, the Capcom Group plans to license successful Japanese titles in Asia in order to expand its revenue in that region.
Under the new organization, Capcom plans to release four titles in the fiscal year ending March 31, 2017, including popular brands such as "Monster Hunter", "Sengoku Basara", and "Mega Man".
The Capcom Group will continue to maximize revenues by proactively releasing popular IP in the high-growth mobile games market.






