| Since 1967, Supreme International has responded to customer and consumer demand through innovative approaches to design, sourcing and marketing. The company that began by selling guayaberas* now commands the Cubavera and Havanera brands that appeal to the growing Hispanic market. In 1988, Supreme launched the company’s first major brand, Natural Issue. This line of casual shirts, sweaters, and pants has become a leading label in men’s sportswear. In 1996, the company acquired Munsingwear, and in 1999, it acquired Manhattan and John Henry. Today, Supreme International controls a portfolio of lifestyle brands that enables consumers to express their identity through the brands they wear. |
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