社群游戏开发商 Zynga 创办人回锅担任公司执行长 企图扭转公司命运
社群游戏开发商 Zynga 近年来历经了严重的出走潮,公司内部许多高阶主管均纷纷求去,公司也不断裁撤人手,希望能够藉由政策上的转变让公司回复到以往的荣景。然而官方今日突然发布了一项人事案,原先于 2013 年取代公司创办人 Mark Pincus 位置,担任公司执行长至今的 Don Mattrick,将离开现在的执行长岗位与公司董事会,此项人事命令已立即生效,Mark Pincus 也立刻回锅 Zynga 担任公司执行长一职。
原先担任微软互动娱乐事业总裁 Don Mattrick 拥有超过 30 年的娱乐产业开发、建置与管理经验,他也曾任职 EA 长达 23 年,并领导 EA 推出《极速快感》、《哈利波特》、《仿真市民》等多款畅销系列作。
对于本次事件,Zynga 创办人兼执行长 Mark Pincus 表示:「Don Mattrick 在非常关键的时期加入了 Zynga,我对于他领导公司在行动优先的时代中,持续不断带给玩家质量优良的游戏这点致上诚挚的敬意。」
至于交出执行长位置的 Don Mattrick 则表示看好 Zynga 未来发展方向,并透露将会回到加拿大追寻他人生的下一个挑战。
或许是受到本次人事案的影响,Zynga 今日股价爬升了 4% 来到 2.9 美元,下周 Zynga 也会召开电话会议,对外揭露目前公司的详细财务状况。
Former Xbox boss Don Mattrick steps down as Zynga CEO
Zynga CEO Don Mattrick to Depart; Founder and Chairman Mark Pincus to Return to Chief Executive Officer Role to Lead Zynga Into Next Chapter
Zynga, a leading provider of social game services, today announced that current Chief Executive Officer Don Mattrick will depart the Company and the Board of Directors effective April 8, 2015. Mark Pincus, Zynga's founder and chairman, will return to the role of Chief Executive Officer.
"Don joined us in a very important time in our evolution. I sincerely thank him for his leadership in better serving our players in a mobile first world and for delivering world class quality and value to our consumers," said Mark Pincus. "The team's hard work for our mobile players has resulted in bookings growing from 27% mobile bookings when Don joined to 60% by the end of last year. Further, to deliver unique and differentiated value to our mobile players, Don and the team acquired NaturalMotion. NaturalMotion has surprised and delighted the world with Clumsy Ninja and CSR Racing resulting in more than 160 million installs to date. I am inspired by our upcoming products - it is the most exciting slate of mobile games in Zynga's history with titles like Empires & Allies, Dawn of Titans and FarmVille: Harvest Swap. These games are coming on the heels of one of the most successful mobile launches in our history with Wizard of Oz Slots, which was launched this past November by our Spooky Cool team in Chicago."
Pincus continued, "Now that we are a mobile first company, it's time to renew our focus on our founding mission to connect the world through games and our vision to make play and social games a mass market activity. I am returning to the company that I love in order to accelerate innovation in the most popular categories like Action Strategy and strengthen our focus on our core areas like Invest and Express. I look forward to partnering with our leaders to intensify our focus on social experiences for the millions of consumers who play our games."
"When I joined the company in July 2013, Mark and I shared a vision of building a meaningful company that redefines entertainment in an increasingly mobile world. I am proud of the progress we have made together. I believe the timing is now right for me to leave as CEO and let Mark lead the company into its next chapter given his passion for the founding vision and his ability to couple our mobile progress with Zynga's unique strengths. As a company, Zynga is in a stronger position today to serve mobile consumers and take advantage of the unprecedented growth opportunity across our industry. I am excited about the company's trajectory and wish the best for Mark, Zynga and NaturalMotion as I plan to return to Canada to pursue my next challenge," said Don Mattrick.
"Q1 was a strong quarter and we are confident in the outlook we gave during our Q4 2014 earnings call on February 12, 2015. Our teams are heads down and focused on our mobile-first product slate and we will be sharing details related to our product progress and financial performance during our Q1 earnings call on May 7, 2015," said David Lee, Chief Financial Officer, Zynga.
At his request, Pincus will receive an annual salary of $1 in connection with his appointment to Chief Executive Officer.